PepsiCo
Created the "Under the Cap" promotion ("Spell Pepsi and Win $500"), helping Pepsi become the No. 1 retail soft drink brand and earning Advertising Age Marketing Man of the Year.
Pepsi Los Angeles
Helped move Pepsi from the No. 2 position behind 7UP to the No. 1 market share ahead of the 1984 Olympic Games.
ConAgra Foods
Revitalized multiple product lines, launched Eckrich Beef Snacks, achieved a 5% market share, and supported the acquisition of Slim Jim.
FTD
Built a marketing organization from the ground up, launched 25+ new products, and grew revenue from $25M to $225M.
Continental Cable
Developed a branding strategy that limited Ameritech's market share to just 5%, leading to its exit from the market.
Doubleday Brothers
Transformed a distressed printer into the nation's second-largest provider of election equipment through acquisitions and growth.
Lason Systems
Led the turnaround of the BPO division from bankruptcy to profitability, contributing to two successful company sales.
Cambridge Sharpe
Work with Silicon Valley startups secure pilot programs with GM, Ford, and Nissan while developing innovative connected-car technologies.