A history of
making an impact.
From category-defining campaigns to business turnarounds and automotive partnerships, our experience is measured by results.
01 — 08 / SELECTED ENGAGEMENTSFTD
Built a marketing organization from the ground up, launched more than 25 new products, and grew revenue from $25 million to $225 million.
PepsiCo
Created the iconic "Under the Cap" promotion, helping Pepsi become the No. 1 retail soft drink brand and earning Ad Age's Marketing Man of the Year recognition.
Cambridge-Sharpe
Helped Silicon Valley startups secure pilot programs with GM, Ford, and Nissan while advancing innovative connected-car technologies.
More selected work.
04 — 08Pepsi Los Angeles
Helped move Pepsi from No. 2 behind 7UP to the No. 1 market-share position ahead of the 1984 Olympic Games.
ConAgra Foods
Revitalized product lines, launched Eckrich Beef Snacks, achieved 5% market share, and supported the acquisition of Slim Jim.
Continental Cable
Developed a branding strategy that limited Ameritech's market share to 5%, contributing to its exit from the market.
Doubleday Brothers
Transformed a distressed printing company into the nation's second-largest election equipment provider through acquisitions and strategic growth.
Lason Systems
Led the turnaround of the BPO division from bankruptcy to profitability, contributing to two successful company sales.